TOKYO -- Next year’s Tokyo Motor Show goes futuristic with a “Technology & Fantasy” concept organizers hope generates buzz.
The tagline “Your heart will race” underscores the aim to get pulses pumping at what was once Asia’s premier auto exhibition.
The 44th running of the biennial show returns to its traditional late October slot after accidentally being scheduled last year to overlap with rival shows in Los Angeles and Guangzhou, China.
The brightly colored, neon-inspired poster design portrays tracks of light resembling tires connecting to the future.
Next year’s Tokyo show will run Oct. 29-Nov. 8 at Tokyo Big Sight, the waterfront convention center it has occupied since 2011. Press days will run Oct. 28-29, with Oct. 29 consisting of media coverage and advanced previews for special-ticket buyers.
The 2013 event attracted 902,800 visitors -- the most since 2007, before attendance plummeted with the global financial crisis. But last year’s show ran just 10 days, compared with 17 in 2007, giving it the highest ratio of visitors per day since 2005.
Still, the last show was not without its hiccups. The Detroit 3 brands were no-shows for the third straight time, leaving electric vehicle maker Tesla America’s sole representative.
Exhibitor registration runs Oct. 6, 2014, to Jan. 16, 2015.
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